O reposicionamento da Casas Bahia para ser uma marca mais moderna, conectada com as vontades do consumidor, e agora indo muito além do varejo de móveis e eletro. Um novo conceito/assinatura da marca numa campanha 360 com ativações no social via creators, filmes na TV, ooh, peças de performance, ações de PDV, live shopping
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Tiago Barreto 