Um grande rolê aleatório de preços imperdíveis na Black. O pin, brand persona do Ponto, chamou Ronaldinho e os parças pra a maior balada de ofertas no ritmo da envolvente paródia de Thrift Shop, um hit do TikTok. Um storytelling divertido e poderoso que rendeu uma campanha de 35 dias, batendo metas de vendas e de engajamento nas redes sociais, na principal data de varejo do ano.
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